Aug 14
14

Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of.

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Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

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